How to build a massively successful mobile web site

HTML5 is considered by many the future of mobile web design. It has been heralded as the mobile web’s savior by more than a few bloggers and fortune 50 companies (Silicon Angel, Mashable and Apple). Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom)...

Google Goes Mobile Friendly…

Google Goes Mobile Friendly… What Does That Mean For You? Written By: Jim O’Brien Starting April 21st, 2015 Google made it easier for people to find the information that they’re looking for when searching on a mobile device, we’re adding a...

Mobile Purchase Behavior (Awareness)

In the overview of this series we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap: Consumers are increasingly turning to their mobile...